Context: 

"Racines" is a wine bar in the heart of Simplon Pass, a picturesque historic location, that inspired numerous artists and travelers. The idea behind "Racines" was to create an atmosphere of a cave hidden among the mountains. The wine selection represents a wide range of natural varieties from local Swiss wineries.

Problem: 

The space aims to represent the essence of a local culture, color palette and heritage. The challenge was to identify the key elements of the surroundings and transform them into a structured visual language, while keeping the graphics minimalist and subtle.

The task included brand identity development, pattern design, social media style definition, poster and menu design.

Solution:

The design concept follows the rule of balance between the curved forms and spaciousness in composition. 

The logotype was designed in two versions: text and monogram. The main brand colour was derived from the actual sample of rock salt found in the area of the mountain pass. The pattern continues the form of intertwined tree roots.